customer profile -Incu

Established in 2002, Incu stock both international and local brands, and company's philosophy is to incubating young talent, collaborations and projects. Brands often features in the stores include igh end street wear such as ANCE, BASSIKE, HERSCHEL, VANS and many more. My consumer likes to support emerging talent and hard to find brands that often don't stock in national chains and department stores. They also have a great store layout, clean, high end, and stylish visual merchandising. images source: http://www.incuclothing.com/content/home/

Customer Profile - capsule store

Capsule stores is located in Darlinghurst and Pitt st Westfield. The store is a hit and stylish casual and streetwear focused. The store is very active with their consumers via social media website such as Facebook, featuring weekly competition to engaged their consumer as well as potential consumer. It was through their weekly competition that i knew about them and i have been a fan ever since. They stock great stylish apparels at mid level price ($50 tank - APC Jean $300). This is a store that my consumer will frequent. it has a great interior, hip and cool without trying to hard or over done. Its has created a great online community for itself and often styled and photograph their merchandises and post them on Facebook and Twitter and they get great responses from that, will many wanting to buy straight away! image source: http://www.facebook.com/CAPSULESTORE/photos

Super cool online stores

I have noticed that online store are so much more engaging that ever! they're really trying to deliver an experience for their virtue customers. They are a lot more interactive by ways of newsletter, profiling their inspiration customers, styling looks, competitions, graphics draws you in and the list goes on. Furthermore, because of their business model (lower cost with no brick and mortar lease, few staff etc ) has allowed them to be stock more adventurous designs and designers. This definitely gives them an edge over traditional retailers and a niche market whom are online savy and knows how to google. check out some super cool online stores: ln-cc.com mrporter.com oki-ni.com antonioli.eu

I want one

Deviating from fashion for a minute to feature this awesome lamp.

Inspired by toy capsule from vending machine, this lamp is witty, clever and fun... and wonderfully designed. The main structure of this ceiling pendant is made of stained oak, and either without the capsules, or with just the empty capsules, it looks rather coolly Scandinavian. source: http://www.thecoolhunter.com.au/article/detail/2089/the-capsule-lamp

http://dukduk.files.wordpress.com/2009/09/shape.jpg

to tailor or not to tailor?

My collection has evolved to include strong tailoring elements in my suiting and shirting. The collection is also very graphic in its prints and colour combination reminiscent of streetwear (something i'm constantly drawn to) and i really want to marry the two in a chic and effortless way and i think Henrik Vibskov does this so well in his last few collections. Often features in his collection are drop crop, tapered pants, clashing prints, billowy jackets and blousy top with streetwear materials and styling. Henrik Vibskov 2011 Fall collection source: http://www.style.com/fashionshows/review/F2011MEN-HVIBSKOV

RAF SIMONS A/W Menswear Film

Still from Raf Simons A/W10 menswear film by Pierre Debusscere This film explores the idea of fragmentation and speed, important elements in this collection – psychologically for the Raf Simons man, and literally in the garments. Raf Simons time and time again has been an inspiration for me with his reinvention of tailoring and and menswear in general. source:http://www.anothermag.com/current/view/85/Menswear_AW10_Raf_Simons