customer profile -Incu

Established in 2002, Incu stock both international and local brands, and company's philosophy is to incubating young talent, collaborations and projects. Brands often features in the stores include igh end street wear such as ANCE, BASSIKE, HERSCHEL, VANS and many more. My consumer likes to support emerging talent and hard to find brands that often don't stock in national chains and department stores. They also have a great store layout, clean, high end, and stylish visual merchandising. images source: http://www.incuclothing.com/content/home/

Customer Profile - capsule store

Capsule stores is located in Darlinghurst and Pitt st Westfield. The store is a hit and stylish casual and streetwear focused. The store is very active with their consumers via social media website such as Facebook, featuring weekly competition to engaged their consumer as well as potential consumer. It was through their weekly competition that i knew about them and i have been a fan ever since. They stock great stylish apparels at mid level price ($50 tank - APC Jean $300). This is a store that my consumer will frequent. it has a great interior, hip and cool without trying to hard or over done. Its has created a great online community for itself and often styled and photograph their merchandises and post them on Facebook and Twitter and they get great responses from that, will many wanting to buy straight away! image source: http://www.facebook.com/CAPSULESTORE/photos