customer profile -Incu

Established in 2002, Incu stock both international and local brands, and company's philosophy is to incubating young talent, collaborations and projects. Brands often features in the stores include igh end street wear such as ANCE, BASSIKE, HERSCHEL, VANS and many more. My consumer likes to support emerging talent and hard to find brands that often don't stock in national chains and department stores. They also have a great store layout, clean, high end, and stylish visual merchandising. images source: http://www.incuclothing.com/content/home/

Customer Profile - capsule store

Capsule stores is located in Darlinghurst and Pitt st Westfield. The store is a hit and stylish casual and streetwear focused. The store is very active with their consumers via social media website such as Facebook, featuring weekly competition to engaged their consumer as well as potential consumer. It was through their weekly competition that i knew about them and i have been a fan ever since. They stock great stylish apparels at mid level price ($50 tank - APC Jean $300). This is a store that my consumer will frequent. it has a great interior, hip and cool without trying to hard or over done. Its has created a great online community for itself and often styled and photograph their merchandises and post them on Facebook and Twitter and they get great responses from that, will many wanting to buy straight away! image source: http://www.facebook.com/CAPSULESTORE/photos

Super cool online stores

I have noticed that online store are so much more engaging that ever! they're really trying to deliver an experience for their virtue customers. They are a lot more interactive by ways of newsletter, profiling their inspiration customers, styling looks, competitions, graphics draws you in and the list goes on. Furthermore, because of their business model (lower cost with no brick and mortar lease, few staff etc ) has allowed them to be stock more adventurous designs and designers. This definitely gives them an edge over traditional retailers and a niche market whom are online savy and knows how to google. check out some super cool online stores: ln-cc.com mrporter.com oki-ni.com antonioli.eu

I want one

Deviating from fashion for a minute to feature this awesome lamp.

Inspired by toy capsule from vending machine, this lamp is witty, clever and fun... and wonderfully designed. The main structure of this ceiling pendant is made of stained oak, and either without the capsules, or with just the empty capsules, it looks rather coolly Scandinavian. source: http://www.thecoolhunter.com.au/article/detail/2089/the-capsule-lamp

http://dukduk.files.wordpress.com/2009/09/shape.jpg

to tailor or not to tailor?

My collection has evolved to include strong tailoring elements in my suiting and shirting. The collection is also very graphic in its prints and colour combination reminiscent of streetwear (something i'm constantly drawn to) and i really want to marry the two in a chic and effortless way and i think Henrik Vibskov does this so well in his last few collections. Often features in his collection are drop crop, tapered pants, clashing prints, billowy jackets and blousy top with streetwear materials and styling. Henrik Vibskov 2011 Fall collection source: http://www.style.com/fashionshows/review/F2011MEN-HVIBSKOV

RAF SIMONS A/W Menswear Film

Still from Raf Simons A/W10 menswear film by Pierre Debusscere This film explores the idea of fragmentation and speed, important elements in this collection – psychologically for the Raf Simons man, and literally in the garments. Raf Simons time and time again has been an inspiration for me with his reinvention of tailoring and and menswear in general. source:http://www.anothermag.com/current/view/85/Menswear_AW10_Raf_Simons

DAZED AND CONFUSED GOLD DIGGER PHOTOSHOOT

So Relevant to my collection - This photoshoot is completely conceptual and futuristic, with geometric metal cubes and polygon enveloping Andre Pejic (model in the shoot)

Photographed by Anthony Maule for the April 2011 issue of Dazed & Confused. source:http://pearlsandpoison.buzznet.com/user/journal/7974231/andrej-pejic-dazed-confused-april/

Visual Diary

A couple of pages from my diary - Exploring form and shapes!

Richard Haines Fashion Illustration

Richard Haines chronicling the men and boys he meet in New York City, through his fashion illustration blog. Its fun, its spontaneous and its humorous. I see his style on drawing very similar to my self as i tend to design on the bus, walking or anywhere when inspiration strikes me so they tend to be scribbles on jackets and shirts on notes or bus tickets !. check out more of his work! Source: http://designerman-whatisawtoday.blogspot.com.au/

Matthew Miller Menswear

Emerging Designer Matthew Miller graphic color playfully presented with strong cut and proportion against textured knitwear rein supreme. Again i see a trend with men's fashion and colours... no longer are men afraid of expressing themselves through colours. Source: http://www.theimagist.com/node/5783

Concept for collection - key words

Source: from Own visual diary

Photographer Horst P. Horst extraordinare

American fashion and still life photographer. His surreal photography is dark, eerie and he was constantly on a quest for Greek classicism notion of true beauty. source: http://ktwoeleven.wordpress.com/2011/04/03/horst-p-horst-fashion-photographer/

LEGO HOUSE

LOVE THE COLOURS AND WIT! Inspired by the brave use of colours. source: http://www.thecoolhunter.com.au/design/20

Fashion Award - LMFF

LMFF - Australia’s most prestigious fashion award. The Award encourages excellence within the Australian fashion industry, acknowledging designers in their first five years of business who excel in the following: creative design, fashion innovation, high quality manufacturing standards, unique style and the potential to contribute to the future growth of the Australian fashion industry. Past winners of the Award include Toni Maticevski, Josh Goot, Yeojin Bae, Romance Was Born, Dion Lee and in 2011, Song for the Mute.

Fashion Competition - The green competition

An initiative by Amsterdam International Fashion Week and the Dutch Ministry of Economic Affairs. The competition was launched in 2010 for both establsihed and emerging designers who want environmentslly consicous and want to work within the sustainablity framework in the industry. The competition runs annually from its launch in July up until the grand finale in January.The competition has two categories: -Category 1: Established fashion entrepreneurs, first prize €25.000,- -Category 2: Young / starting-up fashion entrepreneurs, first prize €15.000, link: http://www.thegreenfashioncompetition.com/about

colour play

Experimented with colour proportion and intensity source: from owns visual journal.

Emerging Designer - MILS

Mils, headed by Summy Lim, is a contemporary luxury menswear label providing clean and functional tailoring with minimal edgy aesthetics. This label caters to the body conscious man, with tight fitted tailored jackets, shirts and jumpsuit enveloping and highlighting the male form. Signature style is their leather bound cuffs and collars. S/S 2012 lookbook

source: http://milsmanifesto.com/campaign_SS12.html

Emerging Designer - INJURY- Eugene Leung

The man behind the Injury label is Sydney-based fashion designer Eugene Leung. The label is a ready to wear market and is inspired by creatures that lurk in the night. Moody, dark, gothic and unpredictable are all characteristics, which define this label and its philosophy. The label is characterize by its sculptural and graphic elements as a result from his architecture and graffiti background.

Studio in Sydney

Creative Process At their Design Studio.

Source: http://fashionary.org/blog/designer-interview-series-injury-sydney/